Aller au contenu

Playbooks par type d’événement

Run ticketing for an esports tournament

Esports and gaming tournaments sell seats to spectators while running a separate sign-up for the players who compete. You can keep player places away from the public, give teams, casters and crew their passes, and see how many tickets your stream sells.

Sell spectator passes for an esports or gaming tournament, take player sign-ups with a form, issue player tickets from a place spectators cannot buy, give teams and crew passes, measure the tickets your stream sells, and check everybody in on the day.

Pour
Running an esports or gaming tournament with players and a paying crowd
Durée
20 minutes

Avant de commencer

  • You're a brand owner or admin. You can create events, change tickets and add-ons, read applications and publish.
  • You know how many player places the tournament has, what you ask each player or team, and what spectator passes cost.
  • You have the list of casters, press, production crew and team staff who come in without buying a ticket.
  1. Build the tournament from the Convention template

    Select Create Event, choose Convention, then rename its weekend, day and VIP passes for your spectators, such as Weekend spectator and Finals day. The template puts a name on every ticket, so each spectator's pass carries their own name.

    Remarque: A one-day tournament keeps the Day pass and removes the Weekend pass. Remove the Cloakroom add-on if you do not run one.

    Create an event

    Ticket Fairy Convention template with the weekend, day and VIP passes it creates for spectators
    Create Event, Convention template.
  2. Take player and team sign-ups with a form

    Open Forms on the event and select Create Form, asking for each player's gamer tag, team name and the game they enter. Every sign-up arrives in one list with a column for each answer, so you pick the field before anyone gets a place.

    Remarque: Every form starts with an email question you cannot remove, which is where your decision email goes.

    Take act and trader applications for your event

    Ticket Fairy Forms page with two sign-up forms, their dates and their public addresses
    Event, Forms.
  3. Create a Player ticket type spectators cannot buy

    On the event's Tickets page, create a ticket type named Player with your number of player places as its allocation, then turn on Hidden and choose Always hidden. Player places then never appear on your public event page.

    Remarque: Enter 0 as the price for a free tournament. A tournament with an entry fee can leave the Player ticket type visible so players buy their own place.

    Set up ticket types

    Ticket Fairy ticket type form with the name, price and Maximum Number of Sales
    Tickets, Create Ticket Type.
  4. Send each accepted player their ticket

    Open Guest Tickets, select Send Guest Tickets and send each player you accepted a ticket on the Player ticket type, with their own name on it. Each player's ticket carries a barcode for the door, and the issued list shows who you have sent.

    Remarque: Press and guest casters get their tickets the same way on a spectator pass. A guest ticket comes out of the stock of the ticket type it is on.

    Envoyer des billets gratuits à votre liste d’invités

    Ticket Fairy guest ticket form with the ticket type list open, a quantity and the first ticket holder
    Event, Guest Tickets, Send Guest Tickets.
  5. Sell jerseys and merchandise with the spectator pass

    Under Add-Ons, select Create Add-On for each item, such as a team jersey or a peripheral bundle, with its own price and stock. Spectators add them in the same checkout as their pass.

    Remarque: Limit an add-on to the passes it belongs with, so the Player ticket type is never offered merchandise meant for the crowd.

    Sell parking, camping and merchandise with your tickets

    Ticket Fairy Create Add-On form with the name, price, stock and the switches that limit it
    Tickets, Add-Ons, Create Add-On.
  6. Give team staff, casters and crew a multi-entry pass

    Open Multi-Entry Passes on your brand, create a pass type for each group, such as Team staff, Caster and Production, then add each person under Enter Recipient and send the passes. The same app scans passes and tickets, and a pass does not take a ticket out of your allocation.

    Remarque: The maximum number of uses covers the whole tournament rather than one day, so set it high enough for every trip in and out. We turn passes on for a brand, so ask us if the page is not in your menu.

    Attribuer des pass réutilisables pour un événement à l'équipe et aux artistes

    Ticket Fairy Create New Pass form with the pass type, the maximum uses and the Enter Recipient and Upload Recipients tabs
    Multi-Entry Passes, Create New Pass.
  7. Give your stream its own tracking link

    Under Marketing, open Tracking Links and select Create Tracking Link, naming the link after your channel. With the link in your stream panel and chat, the tracking links table shows the clicks, orders and ticket revenue your stream brings in.

    Remarque: A tracking link measures a placement and pays nobody. Make a separate one for each channel, co-streamer or partner you want to compare.

    Suivez quelle promotion vend vos billets

    Ticket Fairy Create Tracking Link dialog with the link name and the optional promoter
    Event, Marketing, Tracking Links, Create Tracking Link.
  8. Open the on-sale at the minute you announce it

    Select Publish, then Schedule Publish, and choose the date and time you announce on stream. The tournament page goes public at that minute in the event's own timezone.

    Planifiez la mise en ligne de votre événement

    Ticket Fairy Schedule Publish dialog with the date and time the tournament page goes public
    Publish, Schedule Publish.
  9. Put the scanning app on the door team's phones

    Open Check-In and select Download App for the Entry Fairy links on both app stores. Each person on the door signs in with their own Door Staff login, so every admission carries a name.

    Scanner les billets à l’entrée

    Ticket Fairy Entry Fairy scanning app download links for the tournament door team
    Event, Check-In, Download App.
  10. Check players and spectators in on the day

    Open Check-In as players and spectators arrive, then select the Ticket Type tab. It counts players apart from spectators, so you know how many players are in before the first match.

    Ticket Fairy check-in report with arrivals by hour against tickets sold on tournament day
    Event, Check-In.

Ou faites-le faire pour vous

Fai can build the tournament from the Convention template, create the hidden player ticket type, add merchandise, send player and press tickets, issue and send team and crew passes, create the tracking link for your stream, schedule the on-sale and report arrivals. She shows you each change and asks you to approve it before she makes it. The player sign-up form is set up and read on the Forms page in the dashboard.

Dans votre tableau de bord, avec Fai

Help me set up ticketing for our esports tournament <EVENT NAME>; ask about our player places, spectator prices, merchandise, team and crew passes, press, our stream and our on-sale date, then show me the proposed setup before changing anything

Depuis votre terminal

Installez la CLI depuis notre page CLI, connectez-vous avec ticketfairy auth login, puis choisissez la marque sur laquelle vous travaillez avec ticketfairy brand use <BRAND_ID>. ticketfairy brand list et ticketfairy event list affichent les identifiants utilisés par les autres commandes.

Use the CLI to create the hidden player ticket type and the merchandise, publish the tournament and read arrivals by ticket type. The sign-up form, player and press tickets, passes and the tracking link are set up in the dashboard.

Create a player ticket type that never shows on your public event page.

ticketfairy ticket create <EVENT_ID> --name "Player" --price 0 --max-inventory 64 --hidden --hiding-option always_hidden

Create the merchandise add-on.

ticketfairy addon create <EVENT_ID> --name "Tournament jersey" --price 35 --quantity 300

Publish the tournament.

ticketfairy event publish <EVENT_ID>

Read arrivals for players and spectators separately.

ticketfairy checkin status <EVENT_ID> --breakdown ticket-types --output json

Questions que vous pourriez avoir

Can players pay an entry fee?
Yes. Price the Player ticket type at your entry fee and leave it visible, so each player buys their own place at checkout. A hidden Player ticket type suits a free or invited field, where you send each place yourself.
How do I register a whole team at once?
Ask for the team name and every member's gamer tag on the sign-up form, then send the team's tickets on the Player ticket type once you accept them. One email address receives every ticket in a batch, so send each player their own when they arrive separately.
Can I see which of my spectators came from the stream?
Yes, through the tracking link you put in your stream panel and chat. The tracking links table counts the clicks, orders and ticket revenue that link brought in.
Do team staff and casters need a ticket as well as a pass?
No. A multi-entry pass scans at the same door as a ticket, lets its holder in and out up to its maximum uses, and does not take a ticket out of your allocation.
Can I run a free tournament with free spectator seats?
Yes. Enter 0 as the price on the spectator passes and the Player ticket type, and buyers still get a barcode each for the door.

Vous avez encore une question ?

Réservez une démo et nous y répondrons lors d'un appel, pour votre type d'événement. Ou créez votre compte et voyez par vous-même.

Pas de frais d'installation. Pas d'abonnement mensuel obligatoire. Pas de carte bancaire requise.

Faites-le sur votre propre événement

Créez votre compte, montez votre événement et suivez les étapes dans votre propre tableau de bord. Vous n’avez pas besoin de réserver un appel commercial.

Réserver une démo

Découvrez comment Ticket Fairy gère vos billets, votre mise en vente et l’entrée à l’événement. Choisissez un horaire qui vous convient.

Appel vidéo de 45 minutes
Choisissez un créneau qui vous convient