1. Features
  2. Advertising & tracking
  3. LinkedIn & Bing

Track Conference Ticket Sales From LinkedIn and Bing Ads

When you advertise a conference, a summit or a trade event, you need to know which ads sold delegate passes and which only got clicks. Paste your LinkedIn Insight Tag or your Microsoft Bing tag into Ticket Fairy once for your brand, and each network records the ticket sales your ads brought in, with the value of every order. You can then keep paying for the campaigns that fill the room and pause the rest.

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  • Delegate sales matched to your LinkedIn ads
  • Search ad sales counted in Microsoft Bing
  • One setup for every event you run
Ticket Fairy LinkedIn tab of Network Conversion Tracking Pixels, showing the partner ID and the purchase conversion reported to LinkedIn

Know Which LinkedIn Ads Sold Your Delegate Passes

In LinkedIn Campaign Manager, copy your Insight Tag together with the conversion code for completed ticket sales, and paste both into Import Tracking Pixel. Ticket Fairy recognises LinkedIn and keeps your partner ID and your conversion ID. When a sale completes, LinkedIn records it against your conversion action with the order value and currency, so you can see which campaigns reached the buyers who registered.

  • Insight Tag import: paste the tag and your conversion code together
  • Your conversion action: each completed sale counted against it
  • Order value: with the currency of every sale
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