1. Event Operating System
  2. Site services
  3. Sustainability report

Measure Your Event's Footprint and Make Next Year Greener

Your audience, your sponsors, your landowner and your local council all want to know what your event left behind, and the honest answer usually lives in a contractor's invoice, a fuel supplier's delivery notes and a guess about how people got there. With Ticket Fairy, your sustainability report adds up your waste by stream, your generator fuel and your audience's travel emissions, worked out from the postcodes your buyers already give you. Share a public summary with your audience, and turn the changes Fai suggests into next year's plan, beside what your attendees told you in their feedback.

  • Waste, fuel and audience travel in one report
  • A public summary your audience and sponsors can read
  • Changes for next year suggested by Fai

See What Each Waste Stream Adds Up To

Your report totals your waste by stream, so you know how much went to general waste, how much was recycled and which streams to work on next. When your council, your landowner or a sponsor asks what your event produced, the figures are ready for them.

Seeing the streams side by side is what turns waste from a line on the contractor's invoice into something your team can improve. The stream that is larger than you expected is where the next change, such as more recycling points or a reusable cup scheme, pays off.

  • Waste by stream: what each waste stream adds up to
  • Totals for the event: ready when your council or sponsors ask

Count the Fuel Your Generators Burned

Your generator fuel goes into the same report, so the power behind your stages, bars, traders and campsites is part of your footprint. It is also a number your production team can change.

Your power crew keeps a fuel log as they refuel each generator on their rounds, with an alert before a generator runs low. Seeing your fuel beside your waste and travel helps you decide whether a smaller generator, a mains connection or a battery for the quieter areas is worth planning for next year.

  • Generator fuel: the fuel your site used
  • Part of your footprint: beside your waste and travel

Estimate Your Audience's Travel Emissions

Audience travel is often the largest part of an event's footprint and the hardest to measure. Your report estimates your audience's travel emissions from the postcodes your buyers give, so you see the impact of where your crowd comes from without surveying anyone.

The same buyer addresses already show which cities and countries your audience orders from in the Geographics report, across all your events or for one series, venue or city. Put the two side by side and you can see where a shuttle from one city, a car-share push or a rail partnership would cut the most travel.

Ask Fai where your buyers are based across the brand or for a group of events, and she finds the matching series, venue or city before she reads the report, so a question you would otherwise take to a spreadsheet takes a sentence.

  • From buyer postcodes: where your audience travels from
  • Travel emissions: an estimate for your whole audience
  • Geographics: the cities and countries your buyers order from
Ticket Fairy brand Geographics report for all events, with order totals, a country chart and the country, region and city tables

Share a Public Summary With Your Audience

Publish a public summary of your report, so your audience, sponsors and partners see what your event did. A clear summary shows the work your team put in and gives fans who care about it one more reason to choose your event again.

Sponsors increasingly ask for these figures before they renew, and councils and landowners ask for them before the next licence or the next lease. A summary you can point them to saves you rebuilding the same document every year, and keeps what you tell your audience and what you tell your partners the same.

  • Public summary: what your event did, shared openly
  • For sponsors and partners: the figures they ask you for

Turn Fai's Suggestions Into Next Year's Plan

Fai reads your report and suggests changes for next year. You choose the ones you agree with, and your next edition starts with a plan rather than a good intention.

Fai suggests and you decide, the same way she works everywhere else in your dashboard. Put the changes you choose on next year's event as tasks, beside the improvements your attendees asked for, so a greener event is on your team's list from the first planning meeting.

  • Fai's suggestions: changes to make next year
  • Your choice: the changes you agree with go on your plan

Hear What Your Attendees Thought the Morning After

Email everyone who checked in a short survey the morning after the event, in their own language and with their own link. The standard survey already asks for an overall rating, how likely people are to recommend you and what to improve, and you can change the questions before it goes out, such as asking how people travelled or what they thought of the recycling points.

Read the answers as they come in, with your recommend score beside last year's, each stage, act and trader's rating, and the themes Fai finds in the comments with real quotes. Fai sets up and schedules the survey for you when you ask, and she always asks before scheduling, because it emails your attendees.

  • Survey the morning after: in each attendee's own language
  • Your own questions: changed before the survey goes out
  • Themes from Fai: what people said, with real quotes
Ticket Fairy survey questions for a festival, with the overall rating, the recommend question, the questions people answer in their own words and ratings for each stage read from the event

Start the Next Edition With This Year's Lessons

Add the top things to improve from your feedback as tasks on next year's event in one step. The changes you choose from your sustainability report go on the same plan, so everything you learned this year is waiting for your team when the next edition starts.

When you start next year's event from this one, you choose what to bring across: stages, accreditation zones and pass types, the site map, the radio plan, the kit list, dressing rooms, arrival times, hotel blocks and the budget plan with nothing spent. People, bookings, answers and money spent are never copied, and copying only adds what is missing, so running it again never doubles anything.

The tasks from your feedback and your sustainability report sit on the event your team opens first. Nobody has to find last year's debrief notes in a shared drive, and the reusable parts of this year's setup, from the site map to the kit list, are ready to improve.

  • Add as tasks: the improvements you choose, in one step
  • On the next edition: waiting when your team starts planning
Ticket Fairy dialog to add two improvements from the feedback as tasks on next year's festival

How Organisers Use Their Sustainability Report

  • A Greenfield Festival Renewing Its Licence

    The festival shares its waste by stream, generator fuel and audience travel figures with the council ahead of the licensing meeting, and points the landowner to the same public summary.

  • A Festival With a Sustainability Sponsor

    The sponsor asks for this year's figures before renewing. The organiser sends the public summary and the changes Fai suggested, already on next year's plan as tasks.

  • A Conference With Delegates From Abroad

    Travel from buyer postcodes shows that most of the footprint comes from a handful of cities. The organiser adds a question about travel to the post-event survey and plans a rail partnership for next year.

  • A Venue Reporting Across a Season

    The venue uses the Geographics report to see which cities its audience travels from across the season, and shares each show's public summary with the promoters who book the room.

  • A Sports Event in a City Park

    The organiser sees general waste far larger than recycling in the report, and the post-event survey says the recycling points were hard to find. More recycling points go on next year's tasks.

Questions About Your Sustainability Report

Sustainability report

Your waste by stream, your generator fuel and your audience's travel emissions, with a public summary you can share.

They are estimated from the postcodes your buyers give, so they show your audience's travel as an estimate, not a measurement of each journey.

No. Fai suggests changes, and you choose which ones go on your plan.

Yes. Audience travel from buyer postcodes counts for any event, and the waste and fuel totals cover whatever your site uses.

From the billing addresses on your orders. It shows which cities and countries your buyers order from, across all your events or for a series, venue, city, country or the events you choose.

Everyone with a ticket that was checked in, once per email address, even with several tickets. Crew and guest passes are left out, and you can also ask ticket holders who did not come what stopped them.

No. The questions are fixed once sending starts, so every answer means the same thing. Change them before the send time. A survey can have up to 20 questions.

Once at least 5 comments are in, and again as more arrive. Each theme says how many people raised it, with their own words as quotes.

The event's owners and admins. Other roles see each answer without the person's name and email address.

On your brand's next edition of the event, or on this event when there is no next edition yet.

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The Ticket Fairy, Inc. is a fintech company and technology platform. The Ticket Fairy, Inc. is not a bank, financial institution, or regulated financial services provider. Vault banking services are provided through regulated banking partners. Ticket Fairy Capital financing is provided by third-party private credit partners. The Ticket Fairy, Inc. does not make credit decisions, and all funding terms, approvals and conditions are determined by those lending partners.