Rent vs Own: Should Your Festival Invest in a Permanent Site?
Explore the financial and operational trade-offs of renting vs. owning a venue. Learn how to secure festival investment for a permanent site and scale your event.
Fresh from the Playbook
The latest strategies and tactics for ambitious promoters
Mastering Competitive Analysis for Event Marketing in 2026: Outsmarting Rival Events to Boost Ticket Sales
Master competitive analysis for event marketing in 2026. Learn how to track rival events, optimize sport event marketing, and boost your ticket sales.
Inclusive Venue Staffing in 2026: Building a Diverse Team for Success
Discover how inclusive venue staffing and diversity training improve guest experience, retention, and operations. Learn B2B strategies for 2026.
Fans Behaving Badly: Preventing and Managing Dangerous Attendee Behavior at Festivals
Discover expert B2B strategies for managing attendee behavior at festivals. Learn how to prevent fan misconduct, optimize security, and ensure crowd safety.
Mastering Audience Research for Event Marketing in 2026: Data-Driven Insights to Boost Ticket Sales
Discover 2026 event marketing strategies to boost ticket sales. Learn audience research, segmentation, and best practices for collecting first-party data.
Local Love: Engaging Your Community to Support Your Venue in 2026
Discover expert strategies for local entertainment venue advertising, community engagement, and building neighborhood partnerships to support your venue in 2026.
Beyond the Digital Divide: Promoting Events in Emerging Markets in 2026
Discover how event promoters in emerging markets drive sell-outs using offline tactics, grassroots marketing, and integrating Ticket Fairy with social media.
Concert Tourism in 2026: Turning Your Venue into a Destination for Traveling Fans
Learn how venue operators can capitalize on concert tourism in 2026. Discover strategies for hospitality partnerships, attracting investors, and drawing fans.
Allergy-Friendly Festivals: Ensuring Safety and Inclusion for Attendees with Food Allergies
Discover expert B2B strategies for managing food allergies at festivals, including FSA-compliant labeling, cross-contact prevention, and vendor training.
What Most Festivals Get Wrong About Site Planning & Layout (and How to Get It Right)
Master festival site planning with expert strategies on crowd flow, layout, and logistics. Learn why an operations manager is critical to event success.
When Controversy Strikes: Managing Protests, Boycotts & PR Crises at Your Venue in 2026
A veteran venue operator’s guide to managing protests, boycotts, and PR crises. Learn the reasons for boycotting live events and how to protect your venue.
Festival Force Majeure Clauses: Protecting Your Event When Things Go Wrong
Learn when force majeure is applicable in festival contracts. Discover how event organizers use contract relief events and sunset clauses to mitigate risk.