See each edition's profit and when cash will run tight

See what your brand's events cost and what each edition made. Forecast your cash, and check each morning whether you are ahead of your last edition.

Ticket Fairy Compared with last time after a summer festival, saying you sold 10.7% more tickets than last year, with no-shows and arrivals against last year
  • Profit and loss for each edition
  • Tight weeks for cash spotted in time
  • Your pace against last year, each morning

See where your money goes across all your events

The Spend tab in your brand's Event Operations adds up the budgets of all your events in a period. Choose the last 12 months, the next 12 months, this year or last year. Recorded and planned costs sit side by side with the income your events recorded. A promoter running dozens of shows sees where the money went across all of them, without opening one budget at a time.

Budget sections sets each kind of cost against its plan across all your events, largest first. You see whether production, talent or staffing keeps growing. Biggest suppliers ranks the suppliers you pay most on your purchase orders, with how many orders each has. That is the list you want in front of you when you negotiate next year's rates.

Each event in the period shows its planned and recorded costs and its cost per person through the door. The show that ran over plan stands out.

  • Recorded and planned costs: all the events in the period added up
  • Budget sections: the same section across your events, recorded against planned
  • Biggest suppliers: what you pay each supplier and on how many orders
Ticket Fairy Spend tab for the last 12 months, with recorded and planned costs, people scanned in, cost per checked-in attendee, budget sections, biggest suppliers and each event

Know what each guest through the door cost you

Cost per checked-in attendee divides your recorded costs by the people your door teams scanned in. You see it for your brand and for each event. It counts the people who came, never the tickets sold. You can compare a sold-out night with a quiet one on what each guest cost you to welcome.

A venue group can see which nights of the week cover the cost of the room. A touring promoter can see which cities cost the most to fill. A festival can see whether last year's bigger site cost more for each person on it. Events that have not started, or where nobody was scanned in, stay out of the figure. A show that has not happened never makes it look better.

  • People scanned in: the people your door teams scanned
  • Per checked-in attendee: for the brand and for each event

See what each edition made, year after year

Profit and loss sets each edition's income against what it cost and shows its profit or loss beside the editions before it. You see which years grew, which costs grew faster than income and what to change before the next edition goes on sale. The figures come from the budgets your team already keeps for each event.

Running several brands, a tour or a season of club nights? Profit and loss shows each brand side by side, so you know which brands carry the business and where costs are climbing. Each event's own budget already sets total revenue against total expenses and shows the net. The figures behind each edition are the ones your team trusted on the night.

  • Profit and loss: income against costs for each edition
  • Edition by edition: this year beside the years before
  • By brand: all the brands you run, side by side

See a cash shortfall coming before deposits fall due

The cash-flow forecast sets the ticket money your sales pace points to against what your events owe. Deposits, balances and supplier payments show on their due dates. You see the week when cash will be tight while you still have time to act. Move a payment, ask for a later balance date or plan your next ticket release.

The payments come from the Payments due list your team works from on each event. It holds performers' deposits and balances, per diems and backline, and supplier orders once you approve them. Payments due across all your brand's events is already in Event Operations. The dates behind the forecast are the ones your team pays against.

  • From your sales pace: the ticket money your pace points to
  • From your payment dates: deposits, balances and supplier payments when each is due
  • Cash in and out: side by side on the dates they happen

Take a one-page board pack to each meeting

The board pack puts your profit and loss and your cash-flow forecast on one page. Share it with your board, your investors and your partners. Nobody stays up the night before the meeting copying figures into slides. Everyone at the table sees the same numbers your team runs the events on.

  • One page: profit and loss and cash flow together
  • Ready to share: for your board, investors and partners

Know each morning whether you are ahead of last year

Compared with last time sets this event's ticket sales beside your last edition at the same number of days out. One sentence tells you how far ahead or behind you are. It shows on the event's Statistics page and on Today, so your team sees the pace each morning without running a report.

Compare by tickets or by share of capacity, so the comparison stays fair when you moved to a bigger venue or added a day. While the event is on, you see check-ins so far against last time at the same point. You know early whether the gates are busier than last year.

Ask Fai, the assistant in your dashboard, how this edition is pacing or what your events cost over the last year. Ask her which supplier you pay most. Fai answers from the same figures, and she changes which event the comparison uses only after you confirm.

  • At this point: the same number of days before each event
  • Share of capacity: a fair comparison when the venue size changed
  • On Today: the sentence and both sales lines for your team
Ticket Fairy Compared with last time on Today, 12% ahead of last year at this point with this event's and last year's sales and See the full comparison

Compare with the edition that makes sense

Ticket Fairy suggests your last edition from your brand's earlier events and tells you why. It looks for the same or a similar name, about a year earlier or at the same venue. You keep the suggestion or pick a different event with a search. For a one-off show with nothing to compare with, turn the comparison off.

When a team member changes the event, the comparison names them. If two people change it at once, the second save stops and names the first. Nobody quietly switches the benchmark the whole team uses.

  • Suggested event: with the reason for the suggestion
  • Find an event: compare with any of your brand's earlier events
  • Don't compare: for a show with no earlier edition
Ticket Fairy Compare with dialog listing the brand's earlier events with the suggested one first and why, a search and Don't compare this event

Plan your next edition from how this one went

After the event, the comparison tells you how many more or fewer tickets you sold than last time. It sets no-shows beside last time's and charts how fast people arrived. You see whether the doors coped better than last year and how many ticket holders never came, ready for the next edition's plan.

Put that beside the edition's profit and loss and its cost per person through the door. Your talk about next year then starts from what happened: what it cost, what it made and how the crowd behaved.

  • No-shows: against last time
  • Arrivals from the start: how fast people came through the doors
  • Final sales against last time: more or fewer tickets sold, in one sentence

How organisers use costs, profit and pace

  • An annual festival

    Eight weeks out, Today shows the festival is 12% behind last year at the same point. The team brings forward a ticket release and checks the cash-flow forecast before agreeing the headliner's balance date.

  • A venue group with three rooms

    Spend for the last 12 months shows the cost per checked-in attendee for each show. The group sees that midweek shows cost twice as much per guest and changes the midweek programme.

  • A touring promoter

    Biggest suppliers shows one production company on most of the tour's purchase orders. The promoter takes the year's total to the rate negotiation for the next tour.

  • A founder reporting to investors

    The board pack puts profit and loss for each brand and the cash-flow forecast on one page. The founder shares it before the quarterly meeting and uses the meeting for decisions.

  • A club night moving to a bigger room

    The promoter switches the comparison to share of capacity. The night has sold a larger share of a bigger room than last year, so they book the same room again.

Questions About Profit, Costs and Year-on-Year Pace

Profit & cash flow

You need an owner, admin or producer role on the brand. Other roles do not see the Spend tab.

Owners, admins, producers, marketing and stats members on the event. To see last time's figures, you need one of those roles on the earlier event too. You need an owner, admin or producer role to change which event it compares with.

From the planned and actual costs your team records in each event's budget. Biggest suppliers comes from approved, sent or invoiced purchase orders.

The events that start in the period you choose. When a period holds more than 500 events, it covers the latest 500 and tells you so.

It has not started, your door team scanned nobody in, or it has no recorded costs in that currency. Only events with both door scans and recorded costs count.

No. Each currency has its own total, and amounts are never converted or added across currencies.

No. It is a forecast from your sales pace so far and the dates your payments are due. It changes as sales come in and payment dates move.

Your profit and loss across your editions and brands and your cash-flow forecast, on one page.

Tickets a buyer still holds, counted on the day they placed their order. That includes tickets already checked in, on a payment plan or up for resale. A refunded ticket no longer counts.

No. The comparison uses your own brand's earlier events only, and never another brand's figures.

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The Ticket Fairy, Inc. is a fintech company and technology platform. The Ticket Fairy, Inc. is not a bank, financial institution, or regulated financial services provider. Vault banking services are provided through regulated banking partners. Ticket Fairy Capital financing is provided by third-party private credit partners. The Ticket Fairy, Inc. does not make credit decisions, and all funding terms, approvals and conditions are determined by those lending partners.