Replay your on-sale and check your pace against last year

Watch tickets sold and revenue climb during your on-sale

Keep your Performance page open when tickets go on sale, and the figures across the top climb as buyers pay. Tickets shows how many have sold, with the tickets sitting in buyers' carts underneath. Net revenue shows what the event has earned, with the figure before referral rebates under it. You see the rush as it happens and can tell your team how the on-sale is going straight away.

The tickets in carts show you demand that has not turned into sales yet. If carts are full and tickets sold climb slowly during a big drop, check your checkout. The Tickets in Cart tab lists those carts, with where the buyers are.

• Tickets: tickets sold, with the tickets in buyers' carts
• Net revenue: what the event has earned, with referral rebates shown
• Refreshes while you watch: keep the page open and the figures stay current

• See how your ticket sales are going

Open your next release at the right moment

Sales by Type gives one row for each ticket type with what it has sold and brought in. A release no buyer has taken yet still gets its row. See when early bird is nearly gone, which tier buyers prefer and which release is slow. Then open, close or reprice your releases with the figures in front of you. Switch to By Date or By Time Slot when you sell several days or timed entry.

Ticket Sales gives one row per day with tickets sold, revenue and running totals. The last row is your total so far. The chart above it plots the same run by day or by week. Narrow both with Filter by date range to the days of a campaign or an announcement, and see what it did for your sales.

• Sales by Type: what each ticket type has sold and earned
• Ticket Sales: one row per day, with running totals
• Filter by date range: the table and the chart for the dates you choose

• Earn more per ticket as each release sells out

Know what you keep and where each sale came from

Gross Revenue is the ticket price before sales tax, and Revenue is what you keep of it under your fee agreement. Refunds are already taken off both. Net revenue at the top takes off referral rebates and adds add-on and guest revenue. Box office sales have a figure of their own. Each tab across the top is its own report, so the sales behind any part of your event sit beside the totals.

Sales by Promo Code and Sales by Promoter show what each code and each member of your sales team brought in. Add ons and Payment Plans show what sold on top of tickets and what buyers still owe, and Box Office Sales covers the door. Sales by Password, RSVP, Pre-Registration, Waiting List, Ticket Resale and Additional Charges each have a report of their own. Demographics, Psychographics and Geographics show who your buyers are. Start from the report closest to your question and you often have the answer before you export anything.

• Gross Revenue and Revenue: the ticket price, and what you keep of it
• Promo codes and promoters: the tickets and revenue each one brought in
• Box office, add-ons and resale: door sales, extras and the tickets fans resold

• Win group bookings and partner sales with better prices
• Sell more through promoters and know who sold what

See whether you are ahead of last year

Compared with last time sets this event against your last edition at the same number of days out. One sentence tells you whether you are ahead, behind or level. Ticket Fairy suggests an earlier event of yours with a similar name, about a year before or at the same venue. You can choose another. Compare by tickets, or by share of capacity when the venue changed size.

Beside the sentence sit the tickets sold, the share of capacity sold, last time's total and the no-shows. While the event is on, the fourth figure becomes the people checked in so far against last time at the same hour. After the event, the final sentence says how many more or fewer tickets you sold. Arrivals by time from the start shows how the two crowds came through the door. The same comparison sits on Today in your event's Operations page, so your team sees it each morning.

• Compared with last time: ahead, behind or level at the same point
• % of capacity: a fair comparison when the venue changed
• No-shows and arrivals: how the two crowds came through the door

Replay your ticket drop minute by minute

A big on-sale is over in minutes, and afterwards your team wants to know exactly what happened. On-Sale Replay plays your on-sale back from the first cart. You see carts opening, orders coming in and a timeline marker for each ticket type that sold out. Play it at real speed or ten or sixty times faster, or drag to any minute. Switch to Live to follow the next drop as it happens.

At each moment of the replay, the counters show the carts opened, orders placed and tickets sold so far. A running count shows ticket types sold out. Set the carts against the orders to see where buyers held tickets without paying. See how long early bird lasted before the next release opened. Use the answers to size and time each release for your next on-sale.

• Replay and Live: play the on-sale back, or follow the next one live
• Sell-out markers: the moment each ticket type sold out
• Carts and orders: for each interval of the on-sale

Give your venue and partners live sales figures

Venues, co-promoters and sponsors all want to know how many of the tickets they share in have sold. Make a sales report link for the ticket types and add-ons a partner has a stake in. They see the number sold, the stock left and the revenue for themselves, without a role on your event. Hide the day-by-day sales to share totals only, and give each partner a link of their own.

If a link is passed on, Regenerate Link stops it at once. You get a new link for the people who should keep access. Show Selection tells you what any link covers, and you can delete a link the moment a deal ends.

• A link for each partner: the ticket types and add-ons each deal covers
• Hide Breakdown by Date: share totals only
• Regenerate Link: stop the old link and send a new one

• Share a live ticket sales report with a partner

Answer any sales question from the orders behind it

When no report answers a question on its own, filter your event's Orders table down to the orders you mean. Filter by ticket type, add-on, promotion, discount code, referral link, status, payment method or new and returning buyers. Combine filters with is and is not, and save the set as a view for next time. Then export one row per order or per ticket for a spreadsheet, a BI tool or your finance system.

Export to CSV gives one row per filtered order, with the promoter or buyer who sold or referred each one. Export Filtered Tickets and Export all Tickets give one row per ticket. Count transactions from the order export and people from the ticket export. Each table in the reports has Copy table, so you can paste the figures straight into a spreadsheet.

• Orders filters: ticket type, add-on, code, referral link, status and more
• Save View: the filters you use each week, one click away
• Order and ticket exports: one row per order or one row per ticket

• How do you answer a ticket sales question no report covers?
• Answer buyers quickly and keep resale at face value

Ask Fai how your on-sale is going

Ask Fai, the assistant inside your dashboard, how many tickets have sold, what the event has earned or which ticket type sold fastest. Her answers use the same figures as your Performance page. Ask her to compare this event with your last few, or to talk you through the first hour of the on-sale replay. She can show any answer as a chart. She can also make a sales report link for a partner once you approve it.

For a report that runs each morning, the Ticket Fairy command line gives you the dashboard's figures for your own scripts and reporting tools. Your own AI assistant can get them through the MCP server.

• Ask Fai: your sales in plain words, from the same figures
• Answers as charts: sales by day or by event, drawn for you
• Command line: the same sales figures for your own reports

• Ask Fai and get your ticketing jobs done
• Get every order into your own systems in seconds