Ir al contenido

Gestionar la producción

Compare your ticket sales with your last event

Promoters of annual festivals and recurring shows judge an on-sale by one question: are we ahead of last year? Compared with last time lines this event up against your own last edition day by day, so your team knows whether to push marketing or relax without building a spreadsheet.

See how your event is selling against your last edition at the same number of days before the start: tickets sold, share of capacity, last time's total and, after the event, no-shows and how fast people arrived. Ticket Fairy suggests which earlier event to compare with, and you can choose another or turn the comparison off.

Para
Checking an on-sale against your last edition
Dura
5 minutos

Antes de empezar

  • You are an owner, admin, producer, marketing or stats member on the event. To see last time's figures you need one of those roles on the earlier event too, and to change which event it compares with you need an owner, admin or producer role.
  • The Event Operating System is switched on for your account. Without it, the comparison does not show on the Statistics page.
  1. Open the event's statistics

    Open the event, select Statistics, then Performance. Compared with last time is near the top of the page.

    Ticket Fairy Compared with last time for a summer festival, 12% ahead of last year, with tickets sold, share of capacity, last year's total, no-shows and the sales and arrivals charts
    Compared with last time, before the event.
  2. Check the event it compares with

    Read the line that starts Compared with: the earlier event, its date and venue, and why Ticket Fairy suggested it, or who on your team chose it.

    Nota: Ticket Fairy suggests one of your brand's earlier events with the same or a similar name, about a year earlier or at the same venue. To compare with another, see the follow-up below.

  3. Read how far ahead or behind you are

    Read the sentence under it, for example 12% ahead of last year at this point, and the four figures: Tickets sold, Share of capacity sold, last time's total and No-shows.

    Nota: At this point means the same number of days before each event's start date, each in its own time zone, including the part of today that has passed. Before the event, No-shows says Not yet, and while the event is on, the fourth figure is Checked in so far against last time at the same time.

  4. Compare by tickets or by share of capacity

    Beside Tickets sold by days before the event, select Tickets or % of capacity.

    Nota: Use the share of capacity when the venue or the number of tickets changed since last time. When a ticket type has no limit, the capacity is unknown, and the comparison says so under the charts.

  5. Read the comparison after the event

    After the event, read the final sentence, for example You sold 10.7% more tickets than last year, the No-shows against last time and Arrivals by time from the start.

    Nota: Arrivals show the share of tickets sold that were scanned in at the door, counted from each event's start time. When nobody was scanned at the door, there is no no-show figure rather than 100% no-shows.

    Ticket Fairy Compared with last time after a summer festival, saying you sold 10.7% more tickets than last year, with no-shows and arrivals against last year
    Compared with last time, after the event.
  6. Check the comparison on Today

    On the event's Operations page, read Compared with last time on Today, under the section tiles, and select See the full comparison to open the Statistics page.

    Nota: Today shows the sentence and this event's sales beside last time's at the same point. It is hidden when your team turned the comparison off.

    Ticket Fairy Compared with last time on Today, 12% ahead of last year at this point with this event's and last year's sales and See the full comparison
    Compared with last time on Today.

O deja que lo hagan por ti

Fai reads the comparison with your last edition: tickets sold against last time at the same point, share of capacity, last time's total, and no-shows and arrivals after the event. She also lists the earlier events you can compare with and changes the choice, or turns the comparison off, after you confirm.

En tu panel, con Fai

How is <EVENT NAME> selling compared with last year at this point?

Compare with a different event

  1. Choose the event

    Select Change, select the event or enter part of its name in Find an event, then select Save.

    Nota: The suggested event is first, with why it was suggested; Use the suggested event goes back to it. A message says Saved. The comparison is updating.

    Ticket Fairy Compare with dialog listing the brand's earlier events with the suggested one first and why, a search and Don't compare this event
    Choose the event to compare with.

Fai lists the earlier events you can compare with and changes the choice after you confirm.

En tu panel, con Fai

Compare <EVENT NAME> with <EARLIER EVENT NAME> instead

Turn the comparison off

  1. Turn it off

    Select Change, select Don't compare this event, then select Save.

    Nota: The card on Statistics says who turned it off, and Today no longer shows it. Select Compare with last time to turn it back on.

Fai turns the comparison off for an event after you confirm.

En tu panel, con Fai

Stop comparing <EVENT NAME> with an earlier event

Preguntas que puedes tener

Why does it say it is working out the figures?
The figures for one of the events are being added up. This usually takes about a minute, and the comparison shows by itself when it is ready.
Why can I not see last time's figures?
You do not have access to the earlier event. Ask an owner or admin to add you to it, or choose another event to compare with.
Which tickets count as sold?
Tickets that are still held by a buyer, counted on the day their order was placed, including tickets already checked in, on a payment plan or up for resale. A refunded ticket no longer counts, and a resold ticket counts on the day it was resold.
Can I compare with another brand's event?
No. The comparison uses your own brand's earlier events only, and never another brand's figures.
What if two people change the event to compare with at once?
The second save stops and names who changed it. Your choice stays selected, so save again to use it.

¿Todavía tienes una pregunta?

Reserva una demo y te la respondemos en una llamada, sobre tu tipo de evento. O crea tu cuenta y compruébalo por ti mismo.

Sin cuotas de alta. Sin cuota mensual obligatoria. Sin tarjeta de crédito.

Guías relacionadas

Hazlo en tu propio evento

Crea tu cuenta, monta tu evento y sigue los pasos en tu propio panel. No necesitas reservar una llamada comercial.

Reserva una demo

Descubre cómo Ticket Fairy gestiona tus entradas, la puesta a la venta y el acceso al recinto. Elige la hora que te venga bien.

Videollamada de 45 minutos
Elige una hora que te funcione